Our founder, Whakaawa Te Kani, recently sat down with New Zealand's own Fashion Quarterly and shared more about the conception of Noa, the inspiration and our ongoing intention for the brand.
"The idea for Noa Blanket Co was formed from a deep desire to relive the tales of our ancestors, to voyage into the unknown, to fish up new lands, creating new spaces and pathways, defining our own success. The renowned Kiwi entrepreneurial spirit gave us a hunger to grow our own capacity and capability and create something of our own.
Thankful for the immense value that Te Ao Māori had in our lives, we also had a desire to share these life-giving principles with the world in a way that was totally unique to us.
We come from a long line of orators and artists – the Māori language was not a written language so storytelling through spoken word and art are our inherent lines of communication.
We felt like this understanding was a gift to be shared with the world, and we wanted to create a tāonga, a treasured heirloom, befitting the immense value of this knowledge and understanding, and a vessel to take this treasure forward into the future."
Read the full interview here.